Identity and branding

I have developed and contributed to the identity and branding of many businesses, companies and events in many sectors. The scale of an identity can run from just a logo to stationery, business cards, brochures, folders, booklets, signage, website... the list is endless.

Essential to the development of any identity is successful communication between designer and client. Whatever the scale of project, an efficient and considerate relationship is integral to the deployment of a strong resilient identity.

I believe that developing a brand is fundamentally about focus and concision. For me it is about communicating informatively and emotionally in as few moves as possible. It can come down to a colour choice, a particular typeface, a style of photography, the weight and feel of paper, or indeed a combination of these.